Kiroco Jewellery

Chog Zoo Ventures Into Live Action

Kiroco jewellery entrusted Chog Zoo with the epic task of creating a video that could communicate the concept of their new product quickly and concisely. When, during early development, the idea of combining animation with live action was discussed, we stepped it up a gear and decided to deliver the whole package in-house; from concept and storyboards, all the way through to filming, post production, animation, effects, edit and many many cups of coffee. Look, there are more screenshots below for your immediate pleasure!

Along with the need to explain the function of the jewellery, the short film had to be accessible to a target market that essentially covers childhood to the elderly. An impossible task you might say. Wrong! Chog Zoo delivered a short film, using fancy DSLRs and directing real life flesh and blood actors (not the usual cartoon characters we’re typically used to) to show the journey of a message through jewellery.  We fluidly combined this live footage with an animated segment (aha!) and applied some swanky After Effects magic, creating particle effects and pixie dust to visually suggest the concept of a travelling message. Watch the video below to see what the hell we’re on about.